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Art Hearts Fashion Hosts Industry Giants Like Steve Madden, Original Penguin and Scotch & Soda During Los Angeles Swim Week
Los Angeles Swim Week Powered By Art Hearts Fashion has cemented its status as an iconic event in the fashion industry, taking the throne this past weekend at The New Mart from June 27-30, 2024. This year's LA Swim Week showcased a remarkable blend of innovation and artistry, positioning itself as a one-of-a-kind celebration of swimwear fashion. With over 20 designers participating, the event featured some of the biggest names in the industry, including Steve Madden, Original Penguin, Scotch & Soda, and Natalia Fender, amongst others. This illustrious lineup highlighted the event's prestige and its commitment to showcasing both established and emerging talents, one of the defining characteristics that sets Art Hearts Fashion apart.
The curated selection of designers showcased at Los Angeles Swim Week
represented a diverse range of styles and perspectives, reflecting the event's inclusive and forward-thinking ethos. The full roster of designers included Alexis Monsanto, Berry Beachy Swimwear, Bishme Cromartie, For The Stars Fashion House, Giannina Azar, Isaora, Kentaro Kameyama, LA Swim Lab, Lybethras, Merlin Castell, Mister Triple X, Natalia Fedner, No Punching Bag, Original Penguin, Richard Hallmarq, Ruby Yaya, Scotch & Soda, My Club, Steve Madden, Styx Athletics, and Sugarpuss Clothing. More than half of the designers in this year’s lineup are proudly based in California, and many were featured on Project Runway as well.
Industry giants like Steve Madden brought summer staples ranging from sundresses to bold printed blazer sets. Original Penguin brought iconic branded menswear including board shorts, t-shirts, button-ups, and knit tops perfect for any summer day (or year round if you’re a LA local). Scotch & Soda brought elevated prints to the runway through various clothing pieces such as t-shirts and board short sets, perfect for any effortless, put-together summer look. Natalia Fedner showcased an all metal couture collection, perfect for a day to night look. Natalia’s designs may be worn as beach cover ups, everyday styles, or an elevated night look - there’s not a wrong way to style her pieces!
This past weekend, Art Hearts Fashion continued to celebrate the intersection of fashion, art, and culture during Los Angeles Swim Week, one of the only fashion production platforms to do so. More specifically, the event underscored the significance of swimwear as a cultural statement, blending high fashion with contemporary influences and artistic expressions. This fusion of creativity and cultural relevance further solidified Los Angeles Swim Week’s position as a pivotal event in the 2024 and beyond fashion calendar.
PHOTO CREDITS: Arun Nevader ℅ Getty Images (Runway) & Mark Gunter ℅ Getty Images (Ambiance) + Art Hearts Fashion
About Art Hearts Fashion
Art Hearts Fashion is the leading platform dedicated to bringing innovative designers and artists to the forefront of fashion week. Our coast-to-coast contemporary events get the most renowned designers and the sharpest up-and-coming emerging designers to the runway in New York, Los Angeles, Miami, and beyond. Founded in 2010, AHF has become a driving force for fashion, art, and entertainment. The shows have featured designers including Nicole Miller, Carmen Steffens, Hale Bob, Michael Costello, Trina Turk, Orlebar Brown, Patbo, Onia, Furne Amato, Walter Mendez, Vilebrequin, Jovani, Cotton INC, Black Tape Project, Mr. Triple X, and Michael NGO.
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