From modeling to entrepreneur, to It Girl, to host, It Girl Giovanna Alexsandra has proven to be highly multifaceted. Giovanna also takes pride in her penchant for business. She knows that it takes more than modeling to make it in the industry. Hence, she's innovative, smart, and the ultimate Boss Babe. Recently her focus has been centered on her own beauty bar, Sunless Glow Beauty Bar.
Where does Giovanna's inspiration come from? Her inspiration behind her love for beauty and fashion can be found all the way back to when she started dancing as a young girl. Getting dressed, traveling, and dancing opened up a world for Giovanna. Growing up, her mom was always very protective of Giovanna's skin health, which influenced Giovanna to adopt this lifestyle as well.
When Giovanna arrived in Los Angeles, she attended FIDM. Even while Giovanna was in school, her focus was modeling, beauty, hosting, and even creating her own self-tanning products. The line of products expanded by word of mouth due to the success of her hard work. This inspired Giovanna to expand her beauty empire even more. With two years in the making, Giovanna has opened her own beauty bar -- Sunless Glow Beauty Bar at the Fashion Square Mall in Sherman Oaks. She even has her own YouTube channel titled The Glow Show, where she interviews people that inspire her to see what motivates them to be who they are. Giovanna also discusses beauty tips.
Providing excellent service or offering great products is essential for running a successful business. However, just as I had learned from my time in college and running my mobile tanning business, listening to the customer's needs and providing to offer something that goes above and beyond leaves a lasting impression. This business model continues to help grow and support the business thanks to returning customers and word of mouth. (Giovanna Alexsandra)
When she had a moment she spoke with Gemma Magazine about her version of beauty as well as her future goals. So let's get into it!
Have you always been interested in beauty and the products we put on our bodies? (What inspired you)?
Since I was young, I have always been cautious about my skin. My mom (Latina) has very fair skin, so I apply sunscreen whenever we are out in the sun. I then became interested in the type of lotions and creams I used on my skin and started understanding what was beneficial and potentially damaging.
You attended FIDM. What was some pertinent advice that you received in Business Management?
One of my favorite things I remember hearing was always remaining a lifelong learner. Better opportunities can arise when one listens first and responds to the information and questions they have heard. This lesson helped me with the businesses I manage. Overall, it helps in my career-- to offer more of what is asked and deliver to a higher standard.
Did you always want to create a tanning product?
Throughout the years of running my own mobile spray tanning business, many of my clients expressed interest in having a tanning product they could use when traveling or needing a fast tan. This led me to develop my Rich Tanning Mousse, which offers a streak-free, deep golden tan that can be applied in a few minutes when using the tanning mitt.
What is of value to you when creating a product?
When thinking about a new product, it first has to fulfill a role. It needs to have a purpose first and foremost and then deliver on its intended use. I always think about how I would use it first because if I do not see its value, I would not genuinely stand behind it.
How did Sunless Glow Beauty Bar come about?
While still in college, I started my Sunless Glow 2 Go mobile spray tanning business. I had always envisioned opening a store location and putting together a great team of passionate and knowledgeable people. Store location has always been an essential factor, and so when an opening became available within the Fashion Square Mall in Sherman Oaks, it just all started to come together. We had around six months to build our store out and officially opened its doors at the beginning of November.
What services does Sunless Beauty Bar offer?
We offer a range of different facials, eyelash treatments, brow lamination, lash lifts, microblading, waxing, body sculpting, makeup, permanent makeup, and of course, spray tanning. Also, all of our products are organic.
What makes Sunless Beauty Bar stand out from the others?
Following the same ethos from when I first started my mobile spray tanning business, we continue to educate the client about how to care for and protect their skin and use organic and natural products that are beneficial without harsh chemicals.
Your business, products, and services seem to have a higher purpose. What is your purpose?
Providing excellent service or offering great products is essential for running a successful business. However, just as I had learned from my time in college and running my mobile tanning business, listening to the customer's needs and providing to offer something that goes above and beyond leaves a lasting impression. This business model continues to help grow and support the business thanks to returning customers and word of mouth.
How do you balance everything?
A good schedule helps me stay organized and ensure I am focusing enough time on the different areas in my life. I make sure to get my workouts done first thing in the morning, eat a balanced diet, drink plenty of water, and plan my day out the night before to be productive with my time. I am also a big believer in cutting off some time for yourself, meaning no distractions, no phone, just alone time with yourself or your family.
Where do you see yourself in the next 2-4 years?
First, I want to continue to do the things I love and what makes me happy in whatever passions I’m interested in at that moment. My plan is to expand the Sunless Glow Beauty Bar experience into different countries, with London being one of my goals. This way I can enjoy traveling and new experiences, while also continuing to build the brand along with education and awareness towards getting and keeping a healthy glow from the inside out.
Can you please expand upon The Glow Show, your YouTube channel?
The Glow Show is all about celebrating individuals who are excelling within their fields of work. I wanted to bring together all these influential and successful artists, business owners, and entrepreneurs, and find out everything from their struggles to their wins, helping provide a platform for others to learn and be inspired from.
Since opening the Sunless Glow Beauty Bar, I’ll be bringing the Glow Show from within the store, incorporating many tips about beauty as well as highlighting some of the great organic lines of products we have available, as well as inviting in guests who have inspired me throughout my career.
To keep up with Giovanna Alexsandra and all of her exciting ventures, you can follow her on Instagram https://www.instagram.com/giovannaalexsandra/